"People’s buying habits are more likely to change when they go through a major life event [and] there’s almost no greater upheaval for customers than the arrival of a new child."
- Charles Duhigg, The Power of HabitCharles Duhigg (born 1974) is an American journalist and non-fiction author. He was a reporter for The New York Times, currently writes for The New Yorker Magazine and author (See e.g., The Power of Habit).
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