M.A. Psychology, Oxford. McKinsey Alum. Founder & Editor at TAoL.
The Alchemist is so popular because it uses common archetypal themes that we can all relate to. There are symbols that we all know, even on a subconscious level. Symbols speak to us as pictures do, relaying many ideas without words. These symbols remind us of the aspirations we have, but that we push aside, or make excuses not to follow through on. The book is written in simple language but is full of symbols and characters that are instantaneously relatable. From old kings to poor shepherds, shopkeepers, and scholars, we all have dreams to fulfill. It speaks to the Universal Soul within us all. When we are brave enough to follow our dreams, miracles happen.