This is Erin 👆 and she’s an extraordinary entrepreneur.
I’m not just saying that because she’s my fiancée. (Although that probably doesn’t hurt 😅). I’m saying that because as you’ll soon see, she’s built the kind of online business that will change the world and help revolutionise the way that we work in the next 5 to 10 years.
But I digress.
Because the thing is when I first met Erin she wasn’t turning over more than $10 million dollars a year, with a fully remote team, while working as much or as often as she likes.
She had one business, a small, online tea company, that was a one-lady show and was turning over about $10,000 per month.
And she wasn’t loving it…
“My business had been declining and I was constantly procrastinating. I also had no ‘off’ time which was miserable.”
Erin wanted to grow her business AND have more time off but she had no room (or desire) to work harder. She could see other entrepreneurs living her ideal life but it felt like she was bumping along a glass ceiling.
And things were getting pretty serious. If the business kept declining there was a real risk that she’d have to give up. She’d have to go back to Sydney, let her doubters feel smug, go back to a desk job and surrender her hard-earned financial and physical freedom.
Fortunately (for both of us 🤗), that’s exactly about the time that we met.
Now, Erin is remarkable, and I can’t take any credit for her amazing ability to spot killer products or do the hard work or her egoless dedication to delighting her employees and customers.
But what I am very grateful for is that I just happened to be in the right place, at the right time, with the right tools to let her unclip and spread out her wings.
I taught Erin the first ever version of TRACKTION.
I showed Erin how to get clear on and stop doing the low-value activities which she hated and which were eating up all of her time.
I showed her how to set goals in her work and personal life, how to plan and prioritise her work, how to set her weeks up for success, how to defeat distractions and how to beat procrastination for good.
And I showed her how to design and set up simple productivity systems and light-weight rituals that got everything out of her head so she could use her time and manage her business more effectively.
And the results she unlocked were extraordinary.
In Erin’s own words, “the new way I have learned to work means that I get so much done. I never procrastinate and I have more personal time that I spend on hobbies and travel and sport. My life now is a world apart from where I began.”
In fact, Erin’s new system worked so well that in the next 18 months she laid the foundations for two rapidly growing businesses that would dwarf her original tea company WHILE travelling non-stop to over 20 new countries and WITHOUT ever working more than ~30 hours per week.
Within 3 years of adopting the first version of TRACKTION, she transformed herself from a struggling, overworked, underpaid solopreneur to the CEO of a fast-growing, by-women, for-women, online fitness brand.
She’s become an inspiring leader who empowers her customers and employees to become their strongest selves, in their own time, on their own terms, without having to make any compromises.
Pretty cool, huh?
And the best part is that this 👆 is exactly the same journey that I’d like to take you on.
Because here’s the thing.
After seeing how well TRACKTION worked for Erin I took everything I knew, with all the improvements we’d discovered together, and put it into one 6-week course.
And because I know accountability is such a vital ingredient, I added weekly group coaching and an online “Execution Club”.
And because I wanted to make sure it wasn’t a fluke, I tested the whole thing again and again with other entrepreneurs until I was certain it would play out like clockwork.
And the result became TAoL’s TRACKTION Masterclass, a 6-week course and evergreen community dedicated to upgrading your operating system and breaking you through to the next level in your business WITHOUT making you work harder and WITHOUT forcing you to compromise on the rest of your life.
If you need more focus, if you need clear direction, if you want more financial freedom, if you want to work less than 30 hours per week, if you want more time for personal goals like fitness and travel and seeing friends…
Then I’d love you to check out the masterclass.
I’d love you to go on the same journey as Erin and our other alumni entrepreneurs.
I’d love you to become my next case study.
And if you’re ready to execute, I’d love to show YOU how to get big things done…