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Best Sales Books: 25 Best Books On Selling Of All Time

Arthur Worsley
by Arthur Worsley
M.A. Psychology, Oxford. McKinsey Alum. Founder & Editor at TAoL.

Looking for the best sales books of all time?

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Learn Sales From the Mistakes of Others

Whether you’re new to the world of sales, you’re an experienced sales rep or you’re in sales management, you’ll find everything you need on this list of the best sales books of all time to fine-tune your sales process, build successful sales teams and join the ranks of the world’s top sales leaders.

Not sure where to start? My advice is to not overthink it. More important than getting the perfect book is just getting started. So browse the list of best sales books below, pick the first of these awesome must-read titles that excites you and dive in!

Note: This list ranks the top sales focussed books of all time. Not the top books every salesperson would benefit from reading.

For a broader curriculum (including gems like How To Win Friends And Influence People by Dale Carnegie), click here to explore all TAoL‘s book recommendations (especially these best communication books, these best books on emotional intelligence, these best books on mindset and even this list on the best books about acting).

The 25 Best Sales Books Ever Written

Why these best sales books and not others? To stay objective, I rank all my book recommendations by what’s most loved (Goodreads rating), what’s most popular (Goodreads review count) and what’s proven timelessly relevant (first publication date).

This isn’t a whimsical list. It’s a data-driven, crowdsourced collection of the best sales books ever published as decided by book lovers just like you. (Note: To maximise diversity, I only include the top ranking book from any series in a list.)

And if you think something's missing? I LOVE book recommendations so if there are any other best sales books that you think deserve mentioning, email me and I’ll be sure to include them in the next round of updates.

Until then, enjoy this ultimate list of the 25 best sales books of all time...

Books 1-5: The Top 5 Best Sales Books of All Time

The top 5 best sales books of all time are...

Best Nonfiction Books: How I Raised Myself From Failure to Success in Selling
1. How I Raised Myself From Failure to Success in Selling - Frank Bettger
Published 1947 // 192 pages // Rated 4.3 over 15,800 reviews on Goodreads
Best Nonfiction Books: Influence
2. Influence - Robert B. Cialdini
The Psychology of Persuasion
Published 1984 // 320 pages // Rated 4.2 over 133,800 reviews on Goodreads
Best Nonfiction Books: Zig Ziglar's Secrets of Closing the Sale
3. Zig Ziglar's Secrets of Closing the Sale - Zig Ziglar
Published 1984 // 410 pages // Rated 4.2 over 9,600 reviews on Goodreads
Best Nonfiction Books: Positioning: The Battle for Your Mind
4. Positioning: The Battle for Your Mind - Al Ries (FREE Summary)
How to Be Seen and Heard in the Overcrowded Marketplace
Published 1980 // 213 pages // Rated 4.0 over 16,600 reviews on Goodreads
Best Nonfiction Books: The Psychology of Selling
5. The Psychology of Selling - Brian Tracy (FREE Summary)
Increase Your Sales Faster and Easier Than You Ever Thought Possible
The Psychology of Selling is a powerful, motivational and practical guide to becoming one of the most successful (and highest-paid) salespeople in your company, industry and the world – by self-help legend and sales guru, Brian Tracy.
Published 1988 // 240 pages // Rated 4.1 over 6,400 reviews on Goodreads

Books 6-25: The Best Sales Books to Read Next

Here are the next best sales books from my database...

6. Getting to Yes - Roger Fisher
Negotiating Agreement Without Giving In
Published 1981 // 224 pages // Rated 3.9 over 66,300 reviews on Goodreads
7. Go for No! - Richard Fenton
Yes is the Destination, No is How You Get There
Published 2007 // 80 pages // Rated 4.2 over 5,500 reviews on Goodreads
8. How to Master the Art of Selling - Tom Hopkins
Published 1981 // 416 pages // Rated 4.1 over 1,400 reviews on Goodreads
9. SPIN Selling - Neil Rackham
Situation Problem Implication Need-payoff
Published 1988 // 197 pages // Rated 4.0 over 9,000 reviews on Goodreads
10. Sell or Be Sold - Grant Cardone
How to Get Your Way in Business and in Life
Published 2008 // 256 pages // Rated 4.2 over 3,700 reviews on Goodreads
11. The Sales Bible - Jeffrey Gitomer
The Ultimate Sales Resource
Published 1994 // 336 pages // Rated 4.0 over 3,300 reviews on Goodreads
12. Never Split the Difference - Chris Voss (FREE Summary)
Negotiating As If Your Life Depended On It
Published 2016 // 274 pages // Rated 4.4 over 51,000 reviews on Goodreads
13. Go-Givers Sell More - Bob Burg
Published 2010 // 208 pages // Rated 4.3 over 2,600 reviews on Goodreads
14. The Ultimate Sales Letter - Dan S. Kennedy
Attract New Customers. Boost Your Sales
Published 1994 // 240 pages // Rated 4.2 over 1,200 reviews on Goodreads
15. Selling the Invisible - Harry Beckwith
A Field Guide to Modern Marketing
Published 1997 // 252 pages // Rated 4.0 over 8,800 reviews on Goodreads
16. New Sales. Simplified. - Mike Weinberg
The Essential Handbook for Prospecting and New Business Development
Published 2012 // 240 pages // Rated 4.4 over 1,400 reviews on Goodreads
17. Little Red Book of Selling - Jeffrey Gitomer
12.5 Principles of Sales Greatness
Published 2004 // 220 pages // Rated 4.0 over 8,100 reviews on Goodreads
18. Ultimate Sales Machine - Chet Holmes
Published 2007 // 272 pages // Rated 4.0 over 7,300 reviews on Goodreads
19. If You're Not First, You're Last - Grant Cardone
Sales Strategies to Dominate Your Market and Beat Your Competition
Published 2010 // 256 pages // Rated 4.2 over 1,200 reviews on Goodreads
20. The Art of Closing the Sale - Brian Tracy
The Key to Making More Money Faster in the World of Professional Selling
Published 2007 // 224 pages // Rated 4.2 over 700 reviews on Goodreads
21. Advanced Selling Strategies - Brian Tracey
The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople
Published 1995 // 432 pages // Rated 4.1 over 400 reviews on Goodreads
22. Selling 101 - Zig Ziglar
What Every Successful Sales Professional Needs to Know
Published 2003 // 112 pages // Rated 4.1 over 1,100 reviews on Goodreads
23. Secrets of Question-Based Selling - Thomas A. Freese
Published 1999 // 270 pages // Rated 4.1 over 400 reviews on Goodreads
24. Book Yourself Solid - Michael Port
The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling
Published 2006 // 258 pages // Rated 3.9 over 6,500 reviews on Goodreads
25. Fanatical Prospecting - Jeb Blount
The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline
Published 2015 // 304 pages // Rated 4.3 over 2,500 reviews on Goodreads

More Book Recommendations

Enjoyed this list of the best sales books of all time?

You'll also like TAoL's other book recommendations...

More Best Books of All Time (by Type)

These are some lists of overall best books to read...

More Best Nonfiction Books (by Topic)

These are some lists of best nonfiction books to read...

More Best Fiction Books (by Genre)

These are some lists of best fiction books to read...

Or, you can read all my book recommendations.

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