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Best Sales Books: 25 Best Books On Selling Of All Time

Arthur Worsley
by Arthur Worsley
M.A. Psychology, Oxford. McKinsey Alum. Founder & Editor at TAoL.
6 MINUTE READ

Best Sales Books

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Looking for the best sales books ever written?

You’re in the right place!

Learn From the Mistakes of Others

Whether you’re new to the world of sales, you’re an experienced sales rep or you’re in sales management, you’ll find everything you need on this list of the best sales books of all time to fine-tune your sales process, build successful sales teams and join the ranks of the world’s top sales leaders.

Not sure where to start? My advice is to not overthink it. More important than getting the perfect book is just getting started. So browse the list of best sales books below, pick the first of these awesome must-read titles that excites you and dive in!

Note: This list ranks the top sales focussed books of all time. Not the top books every salesperson would benefit from reading.

For a broader curriculum (including gems like How To Win Friends And Influence People by Dale Carnegie), click here to explore all TAoL‘s book recommendations (especially these best communication books, these best books on emotional intelligence, these best books on mindset and even this list on the best books about acting).

 

The 25 Best Sales Books Ever Written

Why these books and not others? The best sales books below are the top picks from my master database, ranked by a combination of Goodreads rating, the number of Goodreads reviews and first publication date. The goal is to give a good balance of what’s most loved, what’s most popular and what’s delivered timelessly relevant advice.

Think something’s missing? Leave a comment or email me and I’ll add it to the next round of updates. I honestly love hearing from you so please, do get in touch!

 

Books 1-5: The Top 5 Best Sales Books of All Time

Here are the 5 best sales books from my database…

 
Best Sales Books: How I Raised Myself From Failure to Success in Selling
1. How I Raised Myself From Failure to Success in Selling – Frank Bettger (Summary)
Published 1947 // 192 pages // Rated 4.3 over 14,100 reviews on Goodreads
Best Sales Books: The Greatest Salesman in the World
2. The Greatest Salesman in the World – Og Mandino (Summary)
Published 1968 // 128 pages // Rated 4.2 over 51,500 reviews on Goodreads
Best Sales Books: Influence
3. Influence – Robert B. Cialdini (Summary)
The Psychology of Persuasion
Published 1984 // 320 pages // Rated 4.2 over 118,700 reviews on Goodreads
Best Sales Books: Zig Ziglar's Secrets of Closing the Sale
4. Zig Ziglar’s Secrets of Closing the Sale – Zig Ziglar
Published 1984 // 410 pages // Rated 4.2 over 8,500 reviews on Goodreads
Best Sales Books: Positioning: The Battle for Your Mind
5. Positioning: The Battle for Your Mind – Al Ries
How to Be Seen and Heard in the Overcrowded Marketplace
Published 1980 // 213 pages // Rated 4.0 over 15,900 reviews on Goodreads
 

Books 6-25: 20 Good Sales Books to Read Next

Here are the next 20 best sales books from my database…

 
6. The Psychology of Selling – Brian Tracy (FREE Summary)
Increase Your Sales Faster and Easier Than You Ever Thought Possible
A powerful, motivational and practical guide to becoming one of the most successful (and highest-paid) salespeople in your company, industry and the world – by self-help legend and sales guru, Brian Tracy.
Published 1988 // 240 pages // Rated 4.2 over 4,600 reviews on Goodreads
7. Getting to Yes – Roger Fisher (Summary)
Negotiating Agreement Without Giving In
Published 1981 // 224 pages // Rated 3.9 over 66,300 reviews on Goodreads
8. Go for No! – Richard Fenton
Yes is the Destination, No is How You Get There
Published 2007 // 80 pages // Rated 4.2 over 5,100 reviews on Goodreads
9. How to Master the Art of Selling – Tom Hopkins
Published 1981 // 416 pages // Rated 4.1 over 1,400 reviews on Goodreads
10. SPIN Selling – Neil Rackham (Summary)
Situation Problem Implication Need-payoff
Published 1988 // 197 pages // Rated 4.0 over 9,000 reviews on Goodreads
11. Sell or Be Sold – Grant Cardone
How to Get Your Way in Business and in Life
Published 2008 // 256 pages // Rated 4.2 over 3,700 reviews on Goodreads
12. Never Split the Difference – Chris Voss (Summary)
Negotiating As If Your Life Depended On It
Published 2016 // 274 pages // Rated 4.4 over 51,000 reviews on Goodreads
13. Selling the Invisible – Harry Beckwith (Summary)
A Field Guide to Modern Marketing
Published 1997 // 252 pages // Rated 4.0 over 8,800 reviews on Goodreads
14. The Ultimate Sales Letter – Dan S. Kennedy
Attract New Customers. Boost Your Sales
Published 1994 // 240 pages // Rated 4.2 over 1,200 reviews on Goodreads
15. The Sales Bible – Jeffrey Gitomer (Summary)
The Ultimate Sales Resource
Published 1994 // 336 pages // Rated 4.0 over 3,300 reviews on Goodreads
16. Go-Givers Sell More – Bob Burg
Published 2010 // 208 pages // Rated 4.3 over 2,300 reviews on Goodreads
17. New Sales. Simplified. – Mike Weinberg
The Essential Handbook for Prospecting and New Business Development
Published 2012 // 240 pages // Rated 4.4 over 1,400 reviews on Goodreads
18. Pitch Anything – Oren Klaff (Summary)
An Innovative Method for Presenting, Persuading, and Winning the Deal
Published 2011 // 225 pages // Rated 4.1 over 8,000 reviews on Goodreads
19. Little Red Book of Selling – Jeffrey Gitomer
12.5 Principles of Sales Greatness
Published 2004 // 220 pages // Rated 4.0 over 8,100 reviews on Goodreads
20. Ultimate Sales Machine – Chet Holmes (Summary)
Published 2007 // 272 pages // Rated 4.0 over 7,300 reviews on Goodreads
21. If You’re Not First, You’re Last – Grant Cardone
Sales Strategies to Dominate Your Market and Beat Your Competition
Published 2010 // 256 pages // Rated 4.2 over 1,200 reviews on Goodreads
22. Advanced Selling Strategies – Brian Tracey
The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople
Published 1995 // 432 pages // Rated 4.1 over 400 reviews on Goodreads
23. Secrets of Question-Based Selling – Thomas A. Freese
Published 1999 // 270 pages // Rated 4.1 over 400 reviews on Goodreads
24. Selling 101 – Zig Ziglar
What Every Successful Sales Professional Needs to Know
Published 2003 // 112 pages // Rated 4.1 over 1,000 reviews on Goodreads
25. Fanatical Prospecting – Jeb Blount (Summary)
The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline
Published 2015 // 304 pages // Rated 4.3 over 2,500 reviews on Goodreads
 

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Arthur Worsley
I founded TAoL to discover and share the best wisdom on how to live long and prosper. Before that I studied Psychology, Philosophy & Physiology at Oxford and consulted at McKinsey. Still curious? Learn more or take my FREE productivity quiz.

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