BEST Brian Tracy Books & Quotes of All Time (February 2023)

by Arthur Worsley
M.A. Psychology, Oxford. McKinsey Alum. Founder & Editor at TAoL.

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Contents

1. Who Is Brian Tracy?

2. The Best Brian Tracy Books of All Time

3. More Books Like Brian Tracy's Books

4. Best Brian Tracy Quotes

5. Wish There Was a Faster/Easier Way?

Who Is Brian Tracy?

Brian Tracy (born January 5, 1944) is a Canadian-American motivational public speaker and self-development author. He is the author of over eighty self help books that have been translated into dozens of languages.

Learn more about Brian Tracy

The Best Brian Tracy Books of All Time

Why these best Brian Tracy books and not others? To stay objective, I rank all my book recommendations by a combination of what’s most loved (Goodreads rating), what’s most popular (Goodreads review count) and what’s proven timlessly relevant (first publication date).

This isn’t a whimsical list. It’s a data-driven, crowdsourced collection of the best Brian Tracy books ever published as decided by book lovers like you.

And if you think something's missing? I LOVE book recommendations so if there are any other books by Brian Tracy that you think deserve mentioning, email me and I’ll be sure to include them in the next round of updates.

Until then, here are the best Brian Tracy books of all time...

1. Goals! - Brian Tracy (FREE Summary)

How to Get Everything You Want Faster Than You Ever Thought Possible

Goals! was the first book I ever read on productivity and probably the most readable and complete guide to goal-setting ever written - by sales legend and time-management master, Brian Tracy.

Published 1989 // 291 pages // Rated 4.2 over 14,200 reviews on Goodreads

Best Brian Tracy Books: The Psychology of Selling

2. The Psychology of Selling - Brian Tracy (FREE Summary)

Increase Your Sales Faster and Easier Than You Ever Thought Possible

The Psychology of Selling is a powerful, motivational and practical guide to becoming one of the most successful (and highest-paid) salespeople in your company, industry and the world – by self-help legend and sales guru, Brian Tracy.

Published 1988 // 240 pages // Rated 4.1 over 6,400 reviews on Goodreads

Best Brian Tracy Books: Maximum Achievement

3. Maximum Achievement - Brian Tracy

Strategies and Skills that Will Unlock Your Hidden Powers to Succeed

Published 1993 // 352 pages // Rated 4.1 over 5,500 reviews on Goodreads

Best Brian Tracy Books: Change Your Thinking, Change Your Life

4. Change Your Thinking, Change Your Life - Brian Tracy

How to Unlock Your Full Potential for Success and Achievement

Published 2003 // 270 pages // Rated 4.2 over 1,600 reviews on Goodreads

Best Brian Tracy Books: Million Dollar Habits

5. Million Dollar Habits - Brian Tracy

Practical, Proven, Power Practices to Double and Triple Your Income

Published 1999 // 250 pages // Rated 4.1 over 1,400 reviews on Goodreads

Best Brian Tracy Books: The 21 Success Secrets of Self-Made Millionaires

6. The 21 Success Secrets of Self-Made Millionaires - Brian Tracy

How to Achieve Financial Independence Faster and Easier Than You Ever Thought Possible

Published 2000 // 91 pages // Rated 4.0 over 2,400 reviews on Goodreads

7. Time Management - Brian Tracy

Published 2008 // 112 pages // Rated 4.1 over 1,800 reviews on Goodreads

8. Focal Point - Brian Tracy

A Proven System to Simplify Your Life, Double Your Productivity, and Achieve All Your Goals

Published 2001 // 224 pages // Rated 4.1 over 1,400 reviews on Goodreads

9. Eat That Frog! - Brian Tracy (FREE Summary)

21 Great Ways to Stop Procrastinating and Get More Done in Less Time

Eat That Frog! punchy, concise guide to identifying what matters, setting powerful goals and then getting to work on them right away - by productivity and self-development legend, Brian Tracy.

Published 2007 // 128 pages // Rated 3.9 over 58,100 reviews on Goodreads

10. No Excuses! - Brian Tracy

The Power of Self-Discipline

Published 2010 // 304 pages // Rated 4.0 over 12,100 reviews on Goodreads

See all Brian Tracy's books on Amazon
Visit Brian Tracy's Goodreads profile

More Books Like Brian Tracy's Books

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See all TAoL's book recommendations →

Best Brian Tracy Quotes

Here are some of the best Brian Tracy of all time...

"A goal, however, is something distinctly different from a wish. It is clear, written, and specific. It can be quickly and easily described to another person. You can measure it, and you know when you have achieved it or not."

- Brian Tracy, Goals!

"You must have a major definite purpose for your life. You must have one goal that, if you accomplish it, can do more to help you improve your life than any other single goal."

- Brian Tracy, Goals!

"You become what you think about most of the time. Your outer world ultimately becomes a reflection of your inner world. Your outer world of experience mirrors back to you what you think about most of the time. Whatever you think about continuously emerges in your reality."

- Brian Tracy, Goals!

Best Brian Tracy Quotes: You become what you think about most of the time. Your outer world ultimately becomes a reflection of your inner world. Your outer world of experience mirrors back to you what you think about most of the time. Whatever you think about continuously emerges in your reality.

"Write down your goals, make plans to achieve them, and work on your plans every single day."

- Brian Tracy, Goals!

"Your time and life are precious. The biggest waste of time and life is to spend years accomplishing something that you could have achieved in only a few months."

- Brian Tracy, Goals!

"The key to dealing with this concern about what other people are thinking is to realize that no one is really thinking about you at all. Most people are so preoccupied with themselves and the details of their own lives that they have little or no time to think very much about others. It has been said, “If you really knew how little others think about you, you would be insulted.""

- Brian Tracy, Goals!

"You have virtually unlimited potential to be, have, or do anything you really want in life if you simply want it badly enough and are willing to work long enough and hard enough to achieve it."

- Brian Tracy, Goals!

"One of the most important characteristics of leaders, and of the most successful people in every area of life, is that they know who they are, what they believe in, and what they stand for."

- Brian Tracy, Goals!

"Your goals must be congruent with your values, and your values must be congruent with your goals."

- Brian Tracy, Goals!

"What one great thing would you dare to dream if you knew you could not fail?"

- Brian Tracy, Goals!

"No matter how many personal productivity techniques you master, there will always be more to do than you can ever accomplish in the time you have available to you, no matter how much it is."

- Brian Tracy, Eat That Frog!

"I had fallen into the mental trap of assuming that people who were doing better than me were actually better than me. What I learned was that this was not necessarily true. They were just doing things differently, and what they had learned to do, within reason, I could learn as well."

- Brian Tracy

"The ability to concentrate single-mindedly on your most important task, to do it well and to finish it completely, is the key to great success, achievement, respect, status, and happiness in life."

- Brian Tracy, Eat That Frog!

"The first rule of frog eating is this: If you have to eat two frogs, eat the ugliest one first... The second rule of frog eating is this: If you have to eat a live frog at all, it doesn’t pay to sit and look at it for very long."

- Brian Tracy

"Your success in life and work will be determined by the kinds of habits that you develop over time. The habit of setting priorities, overcoming procrastination, and getting on with your most important task is a mental and physical skill."

- Brian Tracy, Eat That Frog!

"All improvements in your outer life begin with improvements on the inside, in your mental pictures."

- Brian Tracy, Eat That Frog!

"One of the very worst uses of time is to do something very well that need not be done at all."

- Brian Tracy, Eat That Frog!

"Motivation requires motive."

- Brian Tracy, Eat That Frog!

"There is never enough time to do everything, but there is always enough time to do the most important thing."

- Brian Tracy, Eat That Frog!

"You can use three questions on a regular basis to keep yourself focussed on completing your most important tasks on schedule. The first question is, ‘What are my highest value activities?’ The second question is, ‘What can I and only I do that if done well will make a real difference?’ The third question is, ‘What is the most valuable use of my time right now?'"

- Brian Tracy, Eat That Frog!

"Fully 85 percent of your happiness in life will come from happy relationships with other people, especially those closest to you, as well as the members of your family. The critical determinant of the quality of your relationships is the amount of time that you spend face-to-face with the people you love, and who love you in return."

- Brian Tracy, Eat That Frog!

"It is the quality of time at work that counts and the quantity of time at home that matters."

- Brian Tracy, Eat That Frog!

"Get it 80 percent right and then correct it later. Run it up the flagpole and see if anyone salutes. Don’t expect perfection the first time or even the first few times. Be prepared to fail over and over before you get it right."

- Brian Tracy, Eat That Frog!

"Persons with comparatively moderate powers will accomplish much, if they apply themselves wholly and indefatigably to one thing at a time."

- Brian Tracy, Eat That Frog!

"Feed yourself as you would feed a world-class athlete before a competition because, in many respects, that’s what you are before starting work each day."

- Brian Tracy, Eat That Frog!

"It is not what happens to you but the way that you interpret things that are happening to you that determines how you feel."

- Brian Tracy, Eat That Frog!

"It turns out that optimists have four special behaviors, all learned through practice and repetition. First, optimists look for the good in every situation. Second, optimists always seek the valuable lesson in every setback or difficulty. Third, optimists always look for the solution to every problem. Fourth, optimists think and talk continually about their goals."

- Brian Tracy, Eat That Frog!

"have several friends who have become best-selling authors by simply resolving to write one page or even one paragraph per day until the book was completed."

- Brian Tracy, Eat That Frog!

"One of the best work habits of all if to get up early and work at home in the morning for several hours. You can get three times as much work done at home without interruptions as you ever could in a busy office where you are surrounded by people and bombarded by phone calls."

- Brian Tracy, Eat That Frog!

"If you do what other successful people do, over and over again, nothing in the world can stop you from eventually getting the same results that they do. And if you don’t, nothing can help you."

- Brian Tracy, The Psychology of Selling

"Small differences in ability can lead to enormous differences in results."

- Brian Tracy

"There are two major obstacles to making and closing any sale. They are both mental. They are the fear of failure and the fear of rejection."

- Brian Tracy

"Fear of failure and disappointment is the number one reason why customers do not buy. So, one of the most important things you can do in the process of building trust and credibility is to reduce the customer’s fear to the point where he has no hesitation about going ahead with your offer."

- Brian Tracy, The Psychology of Selling

"Perhaps the two most fundamental qualities for success in sales are boldness and persistence."

- Brian Tracy, The Psychology of Selling

"The primary emotion in sales success is enthusiasm. Enthusiasm accounts for 50 percent or more of all sales ability. One of the very best definitions of a sale is ‘a transfer of enthusiasm.'"

- Brian Tracy, The Psychology of Selling

"[About Sales] These seven key result areas are prospecting, building rapport, identifying needs, presenting, answering objections, closing the sale, and getting resales and referrals."

- Brian Tracy, The Psychology of Selling

"The two major reasons that people buy or don't buy, respectively, are desire for gain and fear of loss."

- Brian Tracy, The Psychology of Selling

"People decide emotionally and then justify logically."

- Brian Tracy, The Psychology of Selling

"People are much more motivated to buy if they feel they are going to lose something by not buying, than they are in anticipation of the benefits they will enjoy if they do buy."

- Brian Tracy, The Psychology of Selling

Wish There Was a Faster/Easier Way?

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